Processor and Controller Obligations Under GDPR: A Cheat-Sheet
In continuing our blog series on the upcoming General Data Protection Regulation (GDPR), we’re going to spend a few minutes describing the different obligations the GDPR puts on data controllers and...
View ArticleWant to be a Better Leader? Let Go of the Ego
I have an ego. You do, too. We all have one. Ego is, simply put, the way we view ourselves—especially our own importance, ability, and worth. Ego is the source of our self-esteem and, at times, can...
View Article[New Webinar] Using Sender Score Reputation to Access the Inbox
Mailbox providers are very selective about what they let in the inbox. Every email they receive undergoes strict filtering to ensure the message is safe, legitimate, and wanted by their users. One of...
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Response to the Journal
It is now widely understood that the Internet runs on data. I first blogged about this in 2004—14 years ago!—on my personal blog. People have come to expect a robust—and free!—online experience....
View ArticleGlobal Deliverability is Improving, Is Your Program Keeping Up? [New Research]
Email marketers have had a busy time the last 12 months. With GDPR coming into effect and mailbox providers like Gmail, AOL, and Yahoo making changes to their platforms and infrastructure, there has...
View ArticleMeet EmailDNA—The Evolution of Email
For more than 18 years, Return Path has evolved along with the email industry, creating new solutions and helping our clients solve their biggest email problems. Over that time, we’ve accomplished a...
View ArticleCAN-SPAM Turns 15
On December 16th, 2018 CAN-SPAM will turn 15. Yes, really, it’s been 15 years since the email protection bill was signed into law by former US President George W. Bush in 2003. Much has changed since...
View ArticleReports From The Field: Global Email Marketing Challenges
This year, I’ve been surprised by the consistency of the challenges faced by clients in different markets and different industries. I’ve heard some of these themes in past years, but the uniformity of...
View ArticleWhat is the California Consumer Privacy Act (CCPA)?
We all know that with the continued rise of consumer data breaches and growing privacy concerns, there have been massive changes occurring for many countries on privacy regulations. The most recent and...
View Article2019 Email Predictions Webinar Q&A and Link
Recently we ran our hugely popular 2019 Email Predictions webinar. For those who couldn’t make it, you can find a recording here, and my colleague Laura Christensen has already summarised the key...
View ArticleSay Hello to Smarter Deliverability Data
Over the last 20 years, Return Path’s ongoing mission has been to make email work better for everyone – from consumers wanting to stop unwanted emails, mailbox providers identifying and filtering spam,...
View ArticleGoogle Officially Launches AMP for Email
Last year, Google announced their AMP for Email initiative in their latest attempts to make email more modern and dynamic. And now, Google announced a beta program for dynamic email for Gmail where AMP...
View ArticleCCPA Legal Implications on Organizations
Going through our series of blog posts, hopefully you now have a better idea of what the California Consumer Privacy Act of 2018 (CCPA) is and, most likely, have had a chance to determine whether it...
View ArticlePrivacy in the US
So, as we continue in this series on California Consumer Privacy Act (CCPA) – many other privacy initiatives are occurring in the US. We all know that with the continued rise of consumer data breaches...
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Who Does Email Really Well . . . in Australia?
A while back I blogged about the UK email marketing landscape, using the DMA’s Consumer Email Tracker report to consider “who does email really well?” through the eyes of consumers. More recently I...
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Who Does Email Really Well . . . in France?
This is the third installment of my series on who does email really well through the eyes of consumers. We’ve already looked at the UK and Australia as I’ve analyzed these email markets in preparation...
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GDPR: One Year Later & Email is in Good Shape!
A year ago, and email in Europe was in turmoil. The May 25th deadline for the new General Data Protection Regulations (GDPR) had finally arrived, and many email programs were frantically trying to get...
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Towards LGPD and Beyond – You’ve Gotta Have a Plan!
As the GDPR deadline of May 25th, 2018 approached, one of the biggest mistakes many European senders made was to leave everything to the last moment. By that stage, many email subscribers were...
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