12 Tips for Sending Email to an International Audience
Planning to start sending email to subscribers in countries outside the US? Here are twelve tips to make sure you are successful. Language: Establish at the outset the language that you will be using...
View ArticleFirst CASL Violation Filed
As you might recall, Canada’s Anti-Spam Legislation (CASL) establishes rules for the sending of commercial electronic messages (CEMs) to recipients in Canada. The 9-month old law requires that consent...
View ArticleClik here to view.
Did Estee Lauder and Clinique’s Lunar New Year Emails Pay Off?
Over this past weekend, San Francisco’s Chinatown hosted their annual Chinese New Year parade. Approximately one million people attended the event to enjoy the lion dancers, floats, fireworks, and of...
View ArticleFirst CASL Fine Paid
The Canadian Radio-television and Telecommunications Commission (CRTC) today announced that Plentyoffish Media Inc. has paid $48,000 as part of an undertaking for an alleged violation of Canada’s...
View ArticleClik here to view.
Email & the UK Election: The Good, the Bad, & the Undelivered!
The UK general election is imminent, so it’s a great opportunity for us to have a look at how the main political parties are using the email channel. Over the next week, we’ll consider: What are they...
View ArticleClik here to view.
Email & the UK Election: Are Voters Engaging?
In the first part of my series on Email & the UK Election, we looked at the deliverability challenges faced by political party email programs. Factors such as sign-up processes, sender reputation,...
View ArticleClik here to view.
Email & the UK Election: Inbox Contents & Supporter Profiles
In the first two parts of my series on Email & the UK Election, we have considered the impact of email deliverability and subscriber engagement on the effectiveness of the political parties’ email...
View ArticleClik here to view.
Email & the UK Election: We Call the Outcome!
In the first three parts of my series on Email & the UK Election, we have investigated the email deliverability, subscriber engagement, and supporter profiles of each of the main parties contesting...
View ArticleClik here to view.
An Email Marketer’s Field Guide to Orange
With about 43% market share, Orange is the most widely used broadband provider in France. Orange’s reach extends internationally, as close to 44% of their customers are located outside of France in...
View ArticleClik here to view.
An Email Marketer’s Guide to Wirtualna Polska
In 2014 Wirtualna Polska acquired O2, thereby increasing their total market share from 28.5% to almost 43% and significantly strengthening their place as the number one ISP and email provider in...
View ArticleClik here to view.
Can a Bad Email Program Lose an Election?
Two months ago the New Democratic Party of Canada (NDP) was at the top of the polls with a strong lead over the incumbent Conservatives and the struggling Liberals. So what changed? Well, the debates...
View ArticleReturn Path and Italiaonline Extend Their Partnership in Italy
Return Path and the Italian internet company Italiaonline have improved their existing cooperation by offering to the 10 million Italiaonline email subscribers an enhanced user experience, both in...
View Article5 Lessons to Create a Click Frenzy in Inboxes
Email is directly responsible for the success of Click Frenzy, Australia’s most recognised online mega-sale. Just days away, this annual event (which starts at 7pm on the November 17) relies on emails...
View ArticleClik here to view.
Did Estee Lauder and Clinique’s Lunar New Year Emails Pay Off?
Over this past weekend, San Francisco’s Chinatown hosted their annual Chinese New Year parade. Approximately one million people attended the event to enjoy the lion dancers, floats, fireworks, and of...
View Article12 Tips for Sending Email to an International Audience
Planning to start sending email to subscribers in countries outside the US? Here are twelve tips to make sure you are successful. Language: Establish at the outset the language that you will be using...
View ArticleFirst CASL Violation Filed
As you might recall, Canada’s Anti-Spam Legislation (CASL) establishes rules for the sending of commercial electronic messages (CEMs) to recipients in Canada. The 9-month old law requires that consent...
View ArticleMaking Sense of Legitimate Interest Under the GDPR
As referenced in Dennis’ kick-off post for our General Data Protection Regulation (GDPR) blog series, organizations established or operating in the EU must have a legal basis for processing personal...
View ArticleGDPR Impact for Non-EU Companies
As we’ve mentioned, the General Data Protection Regulation (GDPR) covers companies operating within the EU. But what exactly does the regulation mean for businesses based outside the EU? If you’re...
View ArticleClik here to view.
Our Passports are Ready—It’s World Tour Time
Back by popular demand, it’s time for our World Tour. Return Path’s annual email deliverability and optimization symposium is going into its fourth year and we have the distinct pleasure of visiting...
View ArticleGDPR: Return Path Readiness
Like everybody else operating in the online space, we are well on our way to making changes to accommodate the new General Data Protection Regulation (GDPR) legislation. GDPR is all about protecting...
View Article